Interview
Jingyuan Fang
United States
Jingyuan Fang is a Product Designer at US Mobile based in New York City, where she creates innovative, user-centered designs for emerging technologies. Guided by thoughtful aesthetics and empathetic design, she aims to craft experiences that leave users feeling both delighted and empowered.
1 Congratulations on your achievements in the MUSE Creative Awards! Could you start by introducing yourself or your agency? Can you also share a bit about your journey into your current industry?
I’m Jingyuan Fang, a Product Designer at US Mobile based in New York City. My design journey began with studying Industrial Design for my bachelor’s degree, followed by working as a UX/UI designer in the game industry. I later pursued a master’s degree in Design at Carnegie Mellon University. Now at US Mobile, I specialize in creating innovative, user-centered designs for emerging technologies. I believe in thoughtful aesthetics and empathetic design; my goal is for users to feel both delighted and empowered when my work becomes part of their lives.
2 What inspired you to submit your work for this competition, and what does winning mean to you personally and professionally?
I submitted my work to share my thoughts on how AI and design can transform the healthtech industry. Many people recover at home without clear guidance, and I believe emerging technology paired with thoughtful design can help address this gap. Winning gold in the MUSE Creative Awards validates that vision and motivates me to continue exploring how design can make healthcare more accessible and empowering.
3 Can you share the story behind your success? What inspired its creation, and what do you feel it represents in today’s industry?
Recovera was born from a personal experience. During a running training session, I injured my lower back and found myself feeling lost and panicked. I did not know what to do next or how to recover properly. Like many people, I turned to “Dr. Google,” which only added confusion through conflicting information. This revealed a critical gap: the period between injury and professional care, when people most need clear guidance. Recovera represents how AI can help democratize healthcare and make recovery more accessible.
4 What do you believe set your project apart in such a competitive field? Were there specific elements or strategies that made it shine?
What makes Recovera stand out is its focus on a very real human moment: when pain happens and you feel unsure, anxious, and alone. The experience turns that uncertainty into a clear, step-by-step path, and because it is available 24/7, users do not have to wait for help and can take action immediately.
5 Every project has its challenges. Can you share a significant obstacle you faced during this process and how you overcame it?
A significant challenge was defining the scope of AI in Recovera. Should it behave like a knowledgeable physical therapist, a ChatGPT-style companion, or appear only during specific recovery steps? I resolved this by anchoring AI to the most vulnerable moments patients face: when pain first appears, when they are unsure they are doing exercises correctly, and when unexpected pain spikes cause anxiety. That focus helped shape AI into a targeted support layer that provides timely guidance without overcomplicating the experience.
6 Winning an award of this caliber often brings recognition. What do you hope this achievement will mean for your career, your team, or your agency in the long run? Have you already noticed any changes or opportunities arising from this recognition?
In the long run, I hope this recognition helps position my work at the intersection of health and emerging technology and gives me more confidence to pursue larger, higher-impact projects. Professionally, it also motivates me to keep pushing forward by continuously learning, experimenting, and staying current with the latest design trends and tools so I can build experiences that feel truly modern and meaningful.
7 What has the reaction been from clients, audiences, or stakeholders about your winning entry? Any feedback or memorable moments that stand out?
I’ve received so much love and support from people around me. Many have shared their own recovery stories, and those conversations quickly turned into “I wish I had this when…” moments. Hearing how deeply this problem resonates with others has been incredibly rewarding.
8 For those aspiring to achieve similar success, what advice would you offer to help them not only thrive in their industries but also craft compelling, award-worthy entries? Are there specific practices, mindsets, or strategies you believe are key?
Focus on a real human problem, ideally one you have experienced yourself, because that is often the most powerful. Be true to your feelings and the story behind it, and let that “why” guide every design decision.
9 The creative industry is constantly evolving. How do you view these changes, and where do you hope to position yourself in the future?
I see the changes in the creative industry, especially the rise of AI and new tools. I am not afraid of these shifts. I believe designers need to stay curious and be comfortable exploring uncertainty. One of the beauties of design is transforming chaos and ambiguity into experiences that are clear, aesthetic, and useful—products that genuinely influence people’s lives.
10 Entering awards can be daunting for many, especially those just starting out. What would you say to individuals who have limited experience, or are hesitant to showcase their work in competitions? How can they build confidence and see the value in participating?
I had the same feeling early in my career, and the first thing to know is that you do not need to be perfect. Do not be afraid to try—start by solving one real problem you care about, document your thinking, and submit it as a way to learn and grow. Awards are less about having the “best” work and more about showing a clear story and strong intent, and each entry helps you build confidence over time. Most importantly, let your design speak for you—once you share your work, the right people will notice.
11 Creativity thrives on community. What message would you like to share with fellow creatives, marketers, and advertising professionals?
Aha moments cannot happen without people. Share your ideas, invite others to challenge them, and do not create in isolation. And keep in mind, when you share your work, there is no such thing as bad feedback.
12 Winning is a team effort in many cases. Is there someone or a group of people you’d like to dedicate this achievement to, and why?
I would like to dedicate this achievement to my friends who are truly passionate about fitness and wellness; they inspired the way I think about recovery in real life. A special thanks also goes to my mentor, whose guidance and encouragement helped push the work further.
13 If you could describe your award-winning entry in one sentence, what would it be and why?
Recovera is an AI-powered, personalized companion for orthopedic recovery that brings continuous musculoskeletal support into everyday life.
14 Finally, what’s next for you? Any exciting projects or upcoming goals that you’d like to share with us and the audience?
Next, I am excited to continue exploring how emerging technology can make healthcare feel more accessible and human, especially in women’s health, where many needs are still underserved or misunderstood.
