Danaë Pimentel Dos Santos

I was doing a BBA in France specialized in Marketing and communication, during my last internship, I was an account in an advertising agency and I was looking at the creatives dreaming about doing their job. So I tried, I give myself a shoot and I apply to Miami Ad School!

I love advertising. I see being an art director as a fun job, something I want to do everyday with passion and good vibes. I would love to work in an agency after I graduate.

I see creativity as a gift some people are born with. Even if you were gifted of it, it is still something that need some work on. But overall, I see it as a way to bring positivity in the world. It could be by solving a problem, helping people or just make people feel an emotion.

I think a "creative" idea or design should make you think "woah, this is genius, how did they come with this idea ". If you get this "woah this is genius", you can consider it as creative and creative enough for people to remember it.

When I read a brief, my first reaction is to read it from a consumer perspective and asking myself "what would I want as a consumer?" Then, I put my earphones on, a great playlist and I start writing down ideas. Take a break and I go back to those and see if I still like them, if I do I will go deeper into each.

My favorite part is when you know you have a good idea and you can make it a great idea. The excitement about it, it's so cool. It's like you won the lottery.

I believe I have a minimalist design style, very clear and pure, as for my idea, I love when they do more than just solving a brief. I try to have ideas that would have an impact and actually help people or make people feel something.

I'm 24 and I am from 2 different countries, I lived in 6 so far. I believe I have learn for each culture and that has influence my creativity process. I have influence from every place I lived in or traveled. I truly think that the world has so much to offer and it is a great source of inspiration for all of us.

There are my first awards. I am really proud of myself and it give a recognition and value to all that I give up, coming to the states to study, leaving my family and friends, starting all over again without knowing anyone it. I really wanted to make my relatives proud and I think I did;

I entered 3 different works that, I believe represent the type of work I do. The first one is a design made with type only on Brighton. I love how it came out and how a simple idea and a minimalist design can represent a city. The second is Co-By Bose, it's a product innovation that would help people to reconnect. The last one is for Netflix and it has the sense of how a simple idea can have a huge impact and bring awareness on real subjects.

I would say being just, not doing too much. I like minimal but when we do minimal it has to have the perfect balance to be impactful without being too much.

I hope it will help me finding an internship or a job. But overall it give me more confidence about my work.

I see it as a playground for adults, it can have a real impact, it's like a big family.

I would talk about France more than Portugal on this one. I think, in France we are not afraid to shook and our sense of humor can be dark sometimes. So ads we have would have never been accepted in other countries, they might be seen as rude or inappropriate. I'm thinking about a chocolate ad that were made for valentine day were sex content was obvious or how we make fun of ourselves like with Citroen who make fun of the terrible design of their last car.

I think, it's gonna be more and more digital with media we have no idea of yet. It's gonna be more and more challenging to find what was never done before and sustainability will have a major role in advertsing.

Do it! What do you have to lose? If you don't, we might have regrets, no one wants to live with regrets, be bold.

Honestly, I think LinkedIn Learning has a lot of great ressources, and the classic Youtube.

Does the fact that I talk with my ex count? I'm an open book.. I don't have anything in mind.. sorry

My friends. I have a group of friends in France we know each other since we are 2 and we went through so many things together. Seeing how far we all came from and where we are now, makes me think we are all super women and we can do everything. Having their support inspires me to give my best every day so I haven't their birthday, or big news for nothing.

To success you have to give your best, all your guts in what you do. You have to be proud of what you do and put your soul in every project. At the end of the day all of your projects carry a part of you. You have to believe everything its possible and just try it.