Interview
United Arab Emirates
True to Kinetic Media’s name, Fayaz Zubair took its name personally and literally and turned it into an energetic and fun logo design!
1 Please give us a brief bio of yourself and your creative background.
I am a full-time Project Designer in the Events Industry for 6 years. Living and working in U.A.E. I handle the overall project design from Hand sketching starting concept, Producing all sorts of Visuals in 3D, and 2D to Post production to technical CAD to finish stage finish the final product. I really enjoy my work.
2 What made you become/why did you choose to become a creative?
For me, it's my natural Process towards creativity. When I was young I had a strong passion for Drawing something different that speaks through visuals. What comes to my mind I always draw. I have secured lots of First places in school competitions during my college time. every year art competition i win every time. (like watercolor, pencil sketching, Cartoonist, etc) I have won District Level, And State level Government competitions and was awarded first place. Creativity is my life and it is always will be in my blood.
3 Tell us more about your business/company, job profile, and what you do.
I work in the Event Industry at Wicked Tent, a member of GL events position as a Project Designer, Handling all kinds of designs from scratch to finish.
4 What does “creativity” mean to you?
My definition is simple, Creativity is the process of something becoming new that no one sees his entire life. It's a birth or merging together to become a new idea. Creativity needs strong passion and commitment.
5 To you, what makes a “creative” idea and/or design?
it's like an Aha moment for me. I doest know when but when I am happy and satisfied that means that idea is much better. If I am not satisfied with the ideas I won't back up until I found a solution and creative moment. I like to solve problems in the creative process in a single sit.
6 Tell us about your creative and/or design process.
Visualizing is the first step creative process. its save time a lot before sketching the initial stages. when the ideas come through visualization the next step goes through sketching. I sketch the ideas with more options at least 10 options. after that, I sort it out with 3 options and try to modify it the best as possible until I was satisfied. If I am satisfied only I will proceed with the design.
7 What's your favorite part of the creative process and why?
Visualizing is my favorite part because for me it's easy to control in my mind rather than sketching I can modify very fast in my mind.
8 Describe your creative style and its main characteristics.
Depends on Briefs and clients' needs. Innovation is a key part of my design style. Innovating Design in every aspect is important. design should be new fresh ideas and new combinations of colors and materials. no one should not try before. My style is challenging and always should be modern.
9 Do you think your country and its cultural heritage has an impact on your creativity process?
Of course. I am an Indian living in Dubai. Both the country has a lot of impact on my creativity.
10 Congratulations! As the winner of the 2022 MUSE Creative Awards, what does it mean to you and your company and team to receive this award distinction?
Thank you once again Muse creative award. I am pleased to participate in this award and receive the Platinum award 2022 for corporate Identity. I was very excited and happy. This will gain huge potential in my career growth.
11 What was the biggest challenge with this project?
Corporate Identity is always challenging. It seems small but it is a very thoughtful process to combine and make it happen. Bringing a story to a logo and bringing it into practice is difficult to stage. because branding is the trademark for business it will come in the front.
12 How has winning an Award developed your practice/career?
Winning An award brought me recognition. I can't market myself. My work has been recognized winning onwards.
13 What are your top three (3) favorite things about our industry?
The first is to bring something to happen. Second Working as a creative is fun to work. The creative industry has no limits. every creative idea always comes first.
14 What makes your country specifically, unique in the creative industry?
Art has been present in India for millennia and has evolved through religious, cultural, and political change. India
15 Where do you see the evolution of creative industry going over the next 5-10 years?
Creative art has been Digitalized. after 5-10. All Creative industries will be digital. nowadays everything has gone digital like crypto NFT art, sculpture, media, advertising, Metaverse, etc. this is the early stage for the coming years. I believe the creative industry will be one of the top industries in the world. without a creative industry non of people can survive.
16 What resources would you recommend to someone who wants to improve their skills in the creative industry?
Youtube is my guru. For those who are interested free of cost and learn effectively, I suggest going through youtube. there are so many people who teach designing software very effectively. I am a self-thought designer. I learned myself design tools through youtube. and always think differently don't be afraid of thinking out of the box and don't be shy to express a creative opinion.
17 Tell us something you have never told anyone else.
I have a lot of things but this is one of them. I pretend to work tired. But inside I am a workaholic. after office work I work again at home.
18 Who has inspired you in your life and why?
Elon Musk, coz I believe life is a purpose. without doing something in this world for me it is meaningless. Hard-working to achieve goals is the way of life. to gain happiness and wellness meaningful life.
19 What is your key to success? Any parting words of wisdom?
Focus. Live in the present moment, work hard and forget about the past and future." Action speaks louder than the voice".
20 Do you have anything else you would like to add to the interview?
Thanks for choosing me. May all have a wonderful day.
Entrant Company
Fayaz Zubair
Category
Corporate Identity - Logos