Marketing Branding & Design
KETS is a make-up academy based in Zurich. The aim was to create a visual image which stood out from the usual make-up school designs. Conventional picture language was deliberately omitted in order to create clear graphical forms. The letter K is the identifying feature of KETS' visual image. The name KETS is derived from the initial letters of the founders' names and is used 'as well as the slogan' in a secondary position. The graphical patterns were developed from the forms of the letter, and can also be combined with photos.