Muse Creative Awards | International Advertising Awards

Germany

2017

St. Marien-Krankenhaus Corporate Design

Entrant Company

arndtteunissen GmbH

Category

MARKETING BRANDING & DESIGN

Client Name

St. Marien-Krankenhaus GmbH

Sub-Category

Corporate Identity

Corporate Design for St. Marien-Krankenhaus GmbH The St. Marien-Krankenhaus GmbH is a regional healthcare company in the German city of Ratingen. In addition to the primary and secondary care hospital, the GmbH (limited liability company) also provides comprehensive inpatient care for the elderly in its retirement home and center. The company’s offering of services also includes outpatient facilities in the associated health clinic. The company requires a clear brand architecture to transparently communicate its structures - both internally and to the outside - that have grown over time. Its appearance should therefore also convey a positive feeling to the often anxious patients, visitors or residents, as well as to radiate warmth and confidence. All of St. Marien-Krankenhaus GmbH’s institutions represent a place of assistance and provide a sense of security – they are places of refuge. In this context, the "Haus" (hospital and home) represents all these descriptions and consequently becomes the central concept in the wording. The institutes have the brand names “Sankt Marien Krankenhaus” [St. Mary Hospital], “Sankt Marien Seniorenhaus” [St. Mary Senior Citizen Home] and “Sankt Marien Ärztehaus” [St. Mary Health Clinic], while the GmbH (limited liability company) is the umbrella brand parent superordinate to the sub-brands. The appearance is based on a soft, round form language, which extends across the entire design from the company typeface and the icon all the way to the rounded corners in its printed media. A friendly palette of colors is also used to communicate the brand’s warmth. The umbrella brand has a warm gray palette, and a separate color palette in yellow, apricot and blue is assigned to each of the sub-brands. All these features ultimately contribute to the sympathetic character of the brand and ensure a high degree of recognition in the competitive field.

Muse Digital Awards St. Marien-Krankenhaus Corporate Design Muse Digital Awards St. Marien-Krankenhaus Corporate Design Muse Digital Awards St. Marien-Krankenhaus Corporate Design

Credits

Creative Director
Benjamin Arndt
Art Director
Evelyn Brugger-Erol
Designer
Anthea Welzel
Web Developer
Tim Schreiner
Web Designer
Timo Wadenpohl
More Platinum Winners
2017United States
Invite To work

Alice Through the Looking Glass Wonder Mirror

Entrant Company

Part IV

Category

Trade Show / Exhibit




2017United States
Invite To work

Minorities Kitchen

Entrant Company

Academy of Art University

Category

Student Branding Campaign




2017Germany
Invite To work

Tattoo Love

Entrant Company

RUELKE STUDIOS

Category

Wedding




2017Australia
Invite To work

League of Legends

Entrant Company

Jumbla

Category

Animation




Muse Creative Awards\