Muse Creative Awards | International Advertising Awards

United States

2018

Pacifico Surfs the Mountain

Entrant Company

Upshot

Category

STRATEGIC PROGRAMS

Client Name

Constellation Brands Beer Division

Sub-Category

Interactive Brand Experience

Pacifico has been associated with riding the waves since surfers first imported it from Baja in the early 1970s. The brand wanted to reach more consumers who share that adventure mindset and embrace the journey. It’s what Jake Burton believed when he paved the way for snowboarding by inventing a way to ride the snow like a wave. Which made Pacifico the perfect beer for surfing the mountain. As the Official Beer Sponsor of the Burton U.S. Open Snowboarding Championships in Vail, Pacifico created a VIP brand experience for guests to enjoy some warmth inside their heated tent while enjoying a Pacifico on draft. And watch live streams of the event in a comfortable setting while snagging some sweet Pacifico swag.

Vega Awards Pacifico Surfs the Mountain Vega Awards Pacifico Surfs the Mountain Vega Awards Pacifico Surfs the Mountain
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