Muse Creative Awards | International Advertising Awards

Portugal

2018

Omdesign 2016 Packaging

Entrant Company

Omdesign

Category

CORPORATE IDENTITY (NEW)

Client Name

Omdesign

Sub-Category

Packaging Single

To celebrate the 89 awards received in 2016 and the birth of the company in 1998, Omdesign created a self-promotion eco-packaging shaped as an acorn, the seed of our commitment to the future, and brought together 2 Portuguese icons: Port Wine and Cork. The cork oak is a protected species, which plays a vital role in the ecosystem. Cork oak forests, “the lungs of the Mediterranean”, help preserve biodiversity, prevent desertification and absorb 14 million tonnes of CO2 annually. In the packaging, made from cork and wood, there is an LBV Vintage Port 2012 and also a real acorn, covered with soil. The goal is to allow a cork oak to grow inside the packaging base itself. This base is a detachable cork agglomerate monoblock, free of oil derivatives. Thus, this design challenges consumers to help preserving this species. It symbolizes the Portuguese agency’s environmental and sustainability concerns – the desire to return to nature what is taken from it by the raw materials we use that inspire us to create packaging every day. When the tree begins to grow, consumers can replant it to a permanent position in the ground and mark the area with the wooden ring from the centre of the package. The base can later be reused to collect more acorns and renew the cycle. See the conceptual film: https://www.youtube.com/watch?v=50P8iTlKzoc&t=1s

Muse Digital Awards Omdesign 2016 Packaging Muse Digital Awards Omdesign 2016 Packaging Muse Digital Awards Omdesign 2016 Packaging

Credits

Creative Director
Diogo Gama Rocha
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