Muse Creative Awards | International Advertising Awards

United States

2018

Pangea Organics Essential Oils

Entrant Company

Pangea Organics

Category

CORPORATE IDENTITY (NEW)

Client Name

Pangea Organics

Sub-Category

Packaging Series

We are passionately devoted to unifying purity with purpose. For this reason, we have searched the world over to collaborate with farmers and distillers who dedicate their lives to creating the highest quality organic essential oils. We take pride in the partnerships we have cultivated with organic farmers who treat the earth and the health of their communities with respect. By working in integrity with the earth, we are provided with extraordinarily nutrient dense, profoundly nurturing oils that love to help, heal, and harmonize our beings every day. A product this exquisite requires very special packaging. To begin with, we adorned our essential oil bottles with a golden ensō. This iconic Zen symbol is known to be hand-drawn in one or two uninhibited brushstrokes to express a moment when the mind is free to let the body create. The ensō itself represents Pangea's intention that the essences of the precious fruits, flowers, and flora contained in these bottles enhance our customers' own creative potential. We chose gold for our ensō to signify the premium quality of these essential oils. Due to safety considerations, it is extremely important that each essential oil is easily identifiable. Based on extensive studies that correlate a unique color with the key ingredient of each SKU, we thoughtfully chose a palette that is both intuitive and easy to use. These purposeful color signifiers successfully “pop” against both the black background of the labels and the protective amber-colored bottles. In this way, the packaging itself mirrors the intelligence and effectiveness of the product it contains.

Credits

Art Director
Josh Ivy
Art Director
Joshua Onysko
Designer
Josh Ivy
Designer
Joshua Onysko
Photographer
Nikki Pike
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