LHWH Advertising & PR
Burroughs & Chapin Company, Inc.
Burroughs & Chapin is a privately owned company that has served its shareholders well for over 100 years. The company has built its success on smart strategy. We built Burroughs & Chapin a website using the same principle. As users scroll down the page, we designed the logo to â€˜flipâ€™ and transition into just the B&C icon â€“ thereby enhancing the clean, minimal appearance and navigation. We also utilized dropdown subnav bars, making it easy for users to quickly identify and get to the content they were seeking. For their â€˜Our Historyâ€™ page, we designed an engaging way to tell the story via a responsive parallax timeline. And, for the individual property portfolio pages, we locked property photos edge-to-edge with a browser window â€“ giving them all the prominence they deserve. Detailed information about each property is carefully tucked out of view, yet easily accessible. Once users choose to â€˜read moreâ€™, the property information animates upwards on the far right side of the page. This way users can still view the dynamic property photos while reading specifics about the property.