Muse Creative Awards | International Advertising Awards

United States

2019

The Adventures of Our Wildly Soft Cotton

Entrant Company

Banana Republic, Gap Inc.

Category

Content Marketing

Client Name

Banana Republic

Sub-Category

Branded Content

The marketing objective was to promote our Supima cotton t-shirts. We went a step further and took the tees on a road trip to show why California-grown cotton is wildly soft and naturally awesome.

Credits

Editorial Director
Stephanie Davila
Digital Design Director
Ray Chang
Photographer & Art Director
Gwen Rogers
Web Developer
ByungJo Kang
Production Artist
Yebin Chung
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