Muse Creative Awards | International Advertising Awards

United Kingdom

2019

Culture Trip World Tradition and Street Art Collide

Entrant Company

Culture Trip

Category

Photography

Client Name

Culture Trip

Sub-Category

Travel / Tourism

Tradition and Street Art Collide at Valencia’s Las Fallas
To celebrate spring’s arrival, Culture Trip commissioned a package of several stories, which explore themes of revolution, rebirth and renewal. Photographer, Zack DeZon, was commissioned to photograph Las Fallas, Valencia’s annual festival that celebrates the arrival of spring with fire, explosions and art. The festival is a 300-year-old tradition, which despite its age, manages to remain uniquely local. Las Fallas includes a daytime firework display and processions of elaborately dressed women and men, prior to the large sculptures (fallas) being set ablaze later in the evening. This particular year’s falla is a departure from those of previous years, which are typically cartoonish and whimsical, a style that began 100 years ago and became more Disney-like over time. Street art duo, Pichi & Avo, created the 2019 falla that you will see here, which is the largest creation to date to be featured at the festival. During the three months leading up to the festival, Pichi & Avo worked 18-hour days to finish painting the falla, all for it to be lit on fire during La Crema, the festival’s closing ceremony.
https://theculturetrip.com/europe/spain/articles/tradition-and-street-art-collide-at-valencias-las-fallas/

Muse Digital Awards Culture Trip World Tradition and Street Art Collide Muse Digital Awards Culture Trip World Tradition and Street Art Collide Muse Digital Awards Culture Trip World Tradition and Street Art Collide

Credits

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