Muse Creative Awards | International Advertising Awards

Singapore

2019

Dance, Dance, Dance with Buddy

Entrant Company

Hamilton & Sherwind Pte. Ltd.

Category

Video

Client Name

AIA Singapore Pte. Ltd.

Sub-Category

Children

"Dance, Dance, Dance with Buddy" is a children's dance MV that our agency conceptualized, directed and created for our client, AIA Singapore. This MV is targeted at young families with children, showing them AIA's support on their parenting journey. Familiar settings in Singapore such as the playgrounds, gardens and Marina Barrage were used so that children in Singapore can easily relate to the MV. The lively dance moves and song in the MV are also meant to encourage children towards healthy and active living in line with the brand spirit of the AIA Vitality program. The MV was well received and has helped in Buddy animation character extension into premiums and mascots.

Credits

Creative Director
Alex Sua
Account Director
Sebastian Sua
Animation Specialist
Valens Woo
Storyboarding
Fred Ho
Scriptwriting
Benedict Chua
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