Heister House Millworks
This website project was a major overhaul, designed to show all interesting aspects of what makes Heister House so special, which was the primary goal. The secondary goal was to really bolster the Heister House brand, taking them from a high end wood mill - to a home builder's solution to beautify any upscale home build, as well as remodels.
We brought in NYC image expert, Brandon Cobian to shoot HD video to demonstrate the different phases of the manufacturing process, as well as quality control. Brandon also shot photos of the management and sales teams, as well as various style shots showing the millworks and cabinet building processes.
COO, Jeff Hunt, acted as Executive Producer, defining the big picture. Jeff's long-term goal was to build a website which could act as a centralized hub for all marketing, going forward, which is exactly what it has become. We fully integrated email marketing signup and auto-display capability, as well as built a social media presence. We setup a marketing structure for all new promotions, which includes animated pop-up ads, new pages, emails, and in some cases, printed mailers as a package.
The website is a Joomla CMS, utilizing responsive design, and some of the best plugin components in the market for motion graphics and custom form building… All making this website one of our greatest success stories.