Muse Creative Awards | International Advertising Awards

United States

2019

One Blue Slip

Entrant Company

ATTCK

Category

Website

Client Name

Brookfield Properties

Sub-Category

Real Estate

ATTCK partnered with QuallsBenson to showcase our craft on a groundbreaking waterfront luxury residence: One Blue Slip. It was a pleasure to give prospective dwellers their first introduction to this alluring East River–situated structure in Greenpoint, Brooklyn.

We advised QuallsBenson and its design team on UX strategy, and together we executed a beautiful aquatic theme for the new site. A unique and innovative compass-style navigation component was introduced.

The compass is encircled with links to different sections of the site (e.g., residences, amenities, and services). The opening animation fades in and shrinks, with the arrow turning slightly and bouncing left to right, ultimately redirecting to due north. Each navigation node on the compass magnetically follows the user’s cursor, further emphasizing the site’s nautical theme.

We’re especially proud of how the site operates in your hand. For mobile, we presented the compass perpetually pointing north using the device accelerometer.

For more information, visit ATTCK website.

Muse Digital Awards One Blue Slip Muse Digital Awards One Blue Slip Muse Digital Awards One Blue Slip Muse Digital Awards One Blue Slip Muse Digital Awards One Blue Slip

Credits

Producer / ATTCK
Gary Gertz
Developer / ATTCK
Oka Tai-Lee
QuallsBenson
Design
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