2024
Entrant Company
Category
Client's Name
Country / Region
Students on campus have faced challenges with the food court experience, both during and following the COVID-19 pandemic. In response, a refreshed branding and a new app have been introduced to enhance this experience by making it safer, more engaging, and more efficient. The updated branding features vibrant designs that resonate with the unique identities of the food court's restaurants. The app has been enriched with features addressing COVID-19 concerns, such as designated physical wait zones to encourage safe social distancing practices. Moreover, to appreciate their patience, students will be rewarded after their waiting period.
Credits
Entrant Company
Hong Kong Tourism Board
Category
Strategic Program - Brand Strategy Campaign
Country / Region
Hong Kong SAR
Entrant Company
Lucid Reality Labs
Category
Experiential & Immersive - Virtual Reality
Country / Region
United States
Entrant Company
Jpixx
Category
Video - Live Experiences
Country / Region
United States
Entrant Company
Lounge Group
Category
Strategic Program - Comm / Marketing Campaign
Country / Region
Hungary