True Media Brand

Known for helping large international brands find their voices in digital and traditional media, the True Media team wanted to update the company’s own story. They turned to Atomicdust for help expressing their vision in the competitive media landscape.

Through extensive primary research, our agency learned about the company’s unique process for combining data, strategy and creativity to deliver strong outcomes for their clients. This led to an amazing insight: the point where these three factors meet is the truth, and True Media empowers its clients to “Find what’s true.” These three simple words give True Media a foundation on which to build their internal culture and shape the promises they make to their clients.

The idea of “finding what’s true,” shaped the visual approach, too. Bright colors and bold shapes represent the company’s innovative approach and methodology. White space where these shapes intersect represent the new perspective that happens when these ideas come together: that moment of discovery when True Media helps clients find what’s true.

With the right foundation in place, True Media has embraced the new brand on their website and social channels, uniting their six offices across two countries around a single promise.