MUSE Rose Gold

2017

The Good Doctor

Entrant Company

Christine Krus Design

Category

Marketing Branding & Design - Poster Single

Client's Name

Seton Hall University

Country / Region

United States

The Good Doctor is a series of short plays, based on the works of Anton Chekhov. The plot revolves around a playwright who suffers from writer's block as he narrates several stories. My poster embodies characteristics of the Russian Constructivism movement. Russian Constructivism took an entirely new approach to making objects. It replaced the traditional notion of composition with construction as the most important element of design. Artwork was broken down to its most basic elements in hopes that the end result would be put into mass production. My strategy for The Good Doctor was to personify the phrase "the pen is mightier than the sword". In a play where the writer struggles to finds his own voice, the idea of communication as the most effective tool, was integral to the success of my design. I intentionally made the hand bitmapped to symbolize mass production. The trail of ink, represented by the black, geometric shape, speaks to the journey on which the writer will take the audience while clearly unifying the 10 short stories. My design is innovative because of its subtleties. Its foundation is rooted in history, yet, its design is modern and appealing.

Credits

Christine Krus
More Rose Gold Winners
Marketing & Design
2017
MUSE Advertising Awards - Colter's Creek Wine
Colter's Creek

Entrant Company

Sasquatch Advertising

Category

Marketing Branding & Design - Packaging Series / Campaign

Country / Region

United States

Video
2017
MUSE Advertising Awards - Interactive Leadership Profiles Instructional Tool

Entrant Company

Creativa Videos

Category

Video - Educational

Country / Region

Australia

Website
2017
MUSE Advertising Awards - Laya Istanbul Web Site
Laya Istanbul

Entrant Company

Reklam5 Digital Agency

Category

Website - E-Commerce

Country / Region

Turkey

Video
2017
MUSE Advertising Awards - Promotional for Intl' Academics

Entrant Company

Creativa Videos

Category

Video - Marketing Product & Services

Country / Region

Australia