MUSE Platinum

2017

Verner Panton Panthella Mini

Entrant

Frame.dk

Category

Video - Motion Graphics

Client's Name

Louis Poulsen

Country / Region

Denmark

Gallery

About The Entry

When we were asked by Louis Poulsen to create a spot for a lamp designed by Verner Panton, we couldn't contain our excitement! We are big fans of Panton's style, so it was a great pleasure to work with one of his designs.
The "Panetella Mini" lamp is a smaller version of the original Panthella lamp, launched in 1971. The Panthella Mini features a metal shade and comes in 11 delicious colours.
The legendary Danish designer Verner Panton is known for his use of powerful colours, organic shapes and unconventional materials - designing everything from furniture to full art installations that looked, and probably felt, like an acid trip. Unsurprising, when you think that he completed a lot of his work in the 60's.
As a starting point, we investigated Panton's aesthetic universe and commenced designing a tour de force of lamps, eye popping colours and abstract shapes, inspired by the man himself. We were also encouraged by Louis Poulsen to give it our own personal touch so we had the freedom to interpret the unique style of Verner Panton with a unique twist and establish a lighter, more contemporary tone.
In the end, it was all about creating something warm, happy, alive, intelligent and playful - just like Panton himself. To create a setting for the lamps to shine (no pun intended) and allow the focus to remain on these beautifully designed objects.

Featured Media

More Platinum Winners
Marketing & Design
2017
2017 MUSE Creative Awards Winner - Beaufort Bar at the Savoy
Beaufort Bar at the Savoy

Entrant

Shotopop

Category

Marketing Branding & Design - Menu

Country / Region

United Kingdom

Video
2017
2017 MUSE Creative Awards Winner - Carben Creative
Carben Creative

Entrant

Jumbla

Category

Video - Animation

Country / Region

Australia

Social Media
2017
2017 MUSE Creative Awards Winner - American Sweetness
Baskin-Robbins At Home

Entrant

Harlo

Category

Social Media - Social Media Campaign

Country / Region

United States

Video
2017
2017 MUSE Creative Awards Winner - Melbourne University Open Day

Entrant

Jumbla

Category

Video - Animation

Country / Region

Australia