World Ski & Snowboard Festival Promo

The World Ski & Snowboard Festival is hosted annually by Whistler Blackcomb in beautiful British Columbia. It is a ten-day event that celebrates Ski & Snowboard Mountain Culture through snow sports, film & photography, Apres Ski & night life, and the largest free outdoor concert series in North America. This project is the 2017 promo for the World Ski & Snowboard Festival and was my graduate project for Vancouver Film School's Digital Design Program.
I wanted the viewer to feel inspired and energized, motivating them to want to come out and take part in the festival. Cel Animation and rotoscoping was used to create dynamic high energy 3D rotating ski & snowboard tricks. The fluorescent colour palette has a glow in the dark party feel and appeals to the snow culture within the festival's target audience. An organic animated illustrative style of line quality represents the grassroots mountain culture and arts scene that the festival celebrates.