2017
Entrant Company
Category
Client's Name
Country / Region
Tarrant County College students are featured in radio spots as part of TCC's marketing campaign. Ads asking, "What's Stopping You?" target prospective students and feature profiles of three currently enrolled students who overcame
obstacles to find success at TCC.
The campaign impacts TCC as a whole by communicating stories about how the College continually drives student retention and student success. The campaign provides important opportunities for those who may not otherwise consider themselves "college material" to receive the education they need to pursue meaningful careers.
To determine key target audiences, TCC developed primary, secondary and tertiary targets through market research. These determined our three main student
groups: first-time-in-college 22- to 26-year-olds, people making life transitions and those making career transitions.
Audience segmentation research was implemented, as well as an assessment of media opportunities to enhance academic reputation within these three groups.
TCC then evaluated local platforms that reach specific targets and how they consume information, according to lifestyle.
Three students were selected: A recent high school graduate studying dance, a mother of three learning culinary arts and a U.S. Army veteran training to become a firefighter explained why they chose TCC. The narratives show the District through students' eyes and offer a behind-the-scenes look at the dance and culinary arts programs and the firefighter training facility. The featured students were selected based on recommendations from TCC faculty and staff.
Entrant Company
Wallace Church & Co.
Category
Marketing Branding & Design - Packaging Single
Country / Region
United States
Entrant Company
Oliver Wand Photography
Category
Photography - Fine Art
Country / Region
Germany
Entrant Company
Sasquatch Advertising
Category
Marketing Branding & Design - Packaging Single
Country / Region
United States
Entrant Company
Harlo
Category
Advertising - Advertising Campaign
Country / Region
United States