Find Zen in Your Pen

Zebra Pen was ready to break from the herd and establish a memorable brand identity. Meet Zen, a spokesanimal - who is wise, trustworthy and engaging. We started the campaign by creating a logo and a 3-d character, named Zen. In creating the character, we created his personality, various yoga poses for the 4 main pen product lines, and extended the campaign through videos, microsite, digital advertising, social media posting and promotions, public relations, trade promotions and a national rebate program.
https://www.youtube.com/watch?v=AWiAIsbX2qE
https://www.youtube.com/watch?v=MQgFVZaAJ1s
https://www.youtube.com/watch?v=6TpUNXgWRgM