MUSE Rose Gold

2017

She Who Tells a Story

Entrant Company

Tronvig Group

Category

Outdoor Advertising - Outdoor Campaign

Client's Name

National Museum Of Women in the Arts

Country / Region

United States

A few blocks from the White House is the National Museum of Women in the Arts. This advertising campaign needed to draw public attention to an exhibition that sought to disrupt the default narrative of Muslim women as uniform, inert, and oppressed.

The title of the Exhibition and the ad headline is a translation of arabic rawiya. The campaign is true to the substance of the exhibition, but it provokes curiosity in the uninitiated while still serving as a point of pride for longstanding advocates of the museum.

The campaign drew 242% of the past average daily attendance, scored a 100 on the museum's internal ROI evaluation (the highest ever), and contributed directly to the larger project of adjusting the museum’s brand perception as evidenced by this quote from Washington City Paper: "It's been dazzling to watch the transformation of the National Museum of Women in the Arts."

Credits

James Heaton
Anne Mieth
Kira Brodskaya
Tanya Kuznetsova
More Rose Gold Winners
Marketing & Design
2017
MUSE Advertising Awards - Daul Nation Live Hackathon Visual Identity

Entrant Company

We Are Xpert

Category

Marketing Branding & Design - Corporate Identity

Country / Region

United Kingdom

Advertising
2017
MUSE Advertising Awards - Sounds of Craft
Fetzer Vineyards

Entrant Company

Harlo

Category

Advertising - Advertising Campaign

Country / Region

United States

Photography
2017
MUSE Advertising Awards - Keiser Brand Photography
Keiser Fitness

Entrant Company

Plan B Advertising

Category

Photography - People / Portrait

Country / Region

United States

Website
2017
MUSE Advertising Awards - Creative Click Media
Creative Click Media

Entrant Company

Creative Click Media

Category

Website - Business to Business

Country / Region

United States

This site uses cookies to offer you a better browsing experience. Find out more on how we use cookies and how you can change your settings.
Cookie Policy