2017
Entrant Company
Category
Client's Name
Country / Region
A few blocks from the White House is the National Museum of Women in the Arts. This advertising campaign needed to draw public attention to an exhibition that sought to disrupt the default narrative of Muslim women as uniform, inert, and oppressed.
The title of the Exhibition and the ad headline is a translation of arabic rawiya. The campaign is true to the substance of the exhibition, but it provokes curiosity in the uninitiated while still serving as a point of pride for longstanding advocates of the museum.
The campaign drew 242% of the past average daily attendance, scored a 100 on the museum's internal ROI evaluation (the highest ever), and contributed directly to the larger project of adjusting the museum’s brand perception as evidenced by this quote from Washington City Paper: "It's been dazzling to watch the transformation of the National Museum of Women in the Arts."
Credits
Entrant Company
VOLTAGE
Category
Photography - Product
Country / Region
United States
Entrant Company
Oliver Wand Photography
Category
Photography - Fine Art
Country / Region
Germany
Entrant Company
BofI Federal Bank
Category
Website - Corporation
Country / Region
United States
Entrant Company
Paul Gregory Media
Category
Video - Other ___
Country / Region
United States