Develop a corporate identity that would drive awareness for the worlds first live dual nation Hackathon between the UK & KSA for the Misk Foundation, set up the Deputy Crown Prince of Saudi Arabia, to cultivate productive respectful partnerships with other philanthropic youth organisations and universities internationally The identity had to make an impact and resonate with young tech entrepreneurs in the UK and Middle East and inspire them to take part in the worlds first live broadcast dual nation hackathon. Most of all it must work in English & Arabic The identity needed to work across all forms of communications from media, event venues, BTL materials, signage, giveaways, and digital applications and in both countries. The identity had to live on past just one event and could be rolled out in future live dual nation Hackathons around the world.
Internal Communication Campaign
Corpus Christi RTA