MUSE Gold

2017

Black Mama Craft Beer

Entrant Company

Think Bold Studio

Category

Marketing Branding & Design - Packaging Single

Client's Name

Original 1920

Country / Region

Portugal

Black Mama is a special edition black IPA craft beer , created having in mind the holistic connection between the process of making the beer and the craft of designing the label for that beer, characterised by the belief that the parts are intimately interconnected and accounted only by reference to the whole. What\'s Unique?
Most craft beer packaging has no soul, no craft, a poor image diminishes the laborious process of making the beer , the pride the brewer has when selling the beer is not reflected in the label, and a label can say a lot, and there´s always a lot to say, stories and passion that stop after the beer is made, a good label gives that passion and stories a visual impact.

Credits

Hugo Marques
More Gold Winners
Photography
2017
MUSE Advertising Awards - FLOW
SCHÖN! magazine UK

Entrant Company

PINCH / MARTIN TREMBLAY PHOTOGRAPHER

Category

Photography - Other ___

Country / Region

Canada

Photography
2017
MUSE Advertising Awards - Painting With Pixels
Kim Roberts

Entrant Company

fg.retouching

Category

Photography - Digital Enhance

Country / Region

United Kingdom

Social Media
2017
MUSE Advertising Awards - Design Bytes
Cosmic

Entrant Company

Cosmic

Category

Social Media - Blog

Country / Region

Canada

Photography
2017
MUSE Advertising Awards - FLOW
SCHÖN! magazine UK

Entrant Company

PINCH / MARTIN TREMBLAY PHOTOGRAPHER

Category

Photography - Other ___

Country / Region

Canada