2017
Entrant Company
Category
Client's Name
Country / Region
Black Mama is a special edition black IPA craft beer , created having in mind the holistic connection between the process of making the beer and the craft of designing the label for that beer, characterised by the belief that the parts are intimately interconnected and accounted only by reference to the whole. What\'s Unique?
Most craft beer packaging has no soul, no craft, a poor image diminishes the laborious process of making the beer , the pride the brewer has when selling the beer is not reflected in the label, and a label can say a lot, and there´s always a lot to say, stories and passion that stop after the beer is made, a good label gives that passion and stories a visual impact.
Credits
Entrant Company
Consumers Energy
Category
Video - Corporate Image
Country / Region
United States
Entrant Company
Ignite2X
Category
Integrated Marketing - Integrated Marketing Campaign
Country / Region
United States
Entrant Company
True North Inc.
Category
Video - Budget below $3000
Country / Region
United States
Entrant Company
WOW Design
Category
Marketing Branding & Design - Packaging Series / Campaign
Country / Region
India