Universal Music Group is home to the world’s largest catalog of recorded music and the top Spotify Holiday streaming playlist. Genome designed and developed a responsive Advent Calendar, featuring the Spotify playlist and one legacy artist for each of the 25 days of the campaign. UMG was intent on increasing streaming of their holiday playlist, featured artist of the day playlist, and email lists. In addition to learning more about the artists and streaming music, fans entered to win a new prize every day and add gift sets to their holiday Amazon wish lists.
Conrad Barrington, University of Hertfordshire
Interactive Brand Experience