United States

2018

White Paper: Choosing the Right Ecommerce Platform for You & Your Customer: A Shopify Usability Study Comparing Shopify vs. Magento 2

Entrant Company

Cake & Arrow

Category

CONTENT MARKETING (NEW)

Client's Name

Cake & Arrow

Sub-Category

Ebook

When evaluating ecommerce platforms, businesses pay close attention to things like development costs and how well the platform fulfills technical and system requirements. However, as the industry has shifted to becoming less focused on technology and more focused on people and experiences, the front-end usability of an ecommerce platform has become an increasingly important factor for businesses to consider. This white paper published the results of a study we conducted to determine which leading ecommerce platform's out-of-the-box experience provides the best customer experience. Through rigorous usability testing and heuristic analysis of the out-of-the-box experiences of two industry-leading ecommerce platforms, Shopify Plus and Magento 2, we found that the Shopify Plus out-of-the-box offering provides a superior customer experience to Magento 2, better enabling business objectives for ecommerce companies. The white paper provides insight into: - How the time it takes customers to check out and perform other tasks when shopping relates to usability, and ultimately to conversion - How customers interact with filtering options as compared between the two platforms and what this means for businesses - And how the back-end usability of a platform impacts the front-end experience for customers The white paper had nearly 600 hundred downloads and the landing page converted at a rate of nearly 35%.

Credits

Lisa McGee
Ed Samour
Emily Smith
Rocky Ito
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