Select Sector SPDRs ETFs

About:
Select Sector SPDRs are unique Exchange Traded Funds (ETFs) that divide the S&P 500 into ten sector index funds. Each can be bought individually, providing you with undiluted exposure to a particular sector or industry group.

Brief:
Now that SPDR ETFs are well established in the investment marketplace, it's time to rethink the messages. The new campaign aims to help the target audience understand why it's important to include SPDRs ETFs in their investment strategies.

The creative should stand out in the Financial Services landscape. Live-action should meld with engaging and intriguing animation to get the viewers' attention and to serve as a tutorial to the overarching as well as specific benefits of SPDR ETFs.

1x60 sec TVC with overaraching message
4x30 sec TVC specific sector
1x15 sec TVC cutdown
1x10 sec TVC cutdown.

The spots should still retain some sense of the established brand identity.

Target audience:
Financial Advisors, Institutional Investors, Educated Investors