United Kingdom

2018

Lumière property website

Entrant Company

ifour

Category

WEBSITE

Client's Name

Lumière property

Sub-Category

Property / Developer

Lumière Property is a niche property development company. Positioned as an alternative to estate agents and developers, they help you unlock the value of your property. The new site needed to feature persuasive facts and benefits while conveying a degree of expertise and warmth as if being spoken to in person. Viewers need to engage with the site on an emotional level and the site needs to resonate with their current situation and lifestyle they aspire to. These are critical elements to persuade a sometimes skeptical audience. The team wants a website that serves as a destination for the leads and prospects that supports the initial contact and serves a key part of a well defined funnel. The resulting combination of photography conveys the human, customer-oriented approach of Lumière with icons and infographics is a powerful way of getting across that the company is technology-led but also human-centred.

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