2018
Brooks England #OnTheRivet
Entrant Company
This Here
Category
Strategic Programs - Product Launch
Client's Name
Brooks England
Country / Region
United Kingdom
The C13 saddle was Brooks England's re-entry into the pro cycling world, but after 75 years, they had lost their reputation amongst the pros.
No serious cyclists would listen to Brooks talking about competition saddles, but we needed to find a way to gain a huge splash for a truly deserving, innovative, and beautiful product. One, which for the first time in the modern era would put pro cyclists both metaphorically and physiclaly back on the rivet.
So, our strategy was to stay silent.
Credits
Entrant Company
GRAMM
Category
Video - Animation
Country / Region
Australia
Entrant Company
Artists In Motion
Category
Integrated Marketing - Event & Promotional
Country / Region
Australia
Entrant Company
FOX Networks Group Spain
Category
Video - Event
Country / Region
Spain
Entrant Company
Rogers & Cowan
Category
Strategic Programs - Digital Marketing Campaign
Country / Region
United States