2018
Brooks England #OnTheRivet
Entrant Company
This Here
Category
Strategic Programs - Product Launch
Client's Name
Brooks England
Country / Region
United Kingdom
The C13 saddle was Brooks England's re-entry into the pro cycling world, but after 75 years, they had lost their reputation amongst the pros.
No serious cyclists would listen to Brooks talking about competition saddles, but we needed to find a way to gain a huge splash for a truly deserving, innovative, and beautiful product. One, which for the first time in the modern era would put pro cyclists both metaphorically and physiclaly back on the rivet.
So, our strategy was to stay silent.
Credits
Entrant Company
Part IV
Category
Social Media - Social Media Other ___
Country / Region
United States
Entrant Company
Omdesign
Category
Corporate Identity - Packaging Single
Country / Region
Portugal
Entrant Company
PlusOne
Category
Video - Financial Services
Country / Region
Netherlands
Entrant Company
M&A Creative Agency
Category
Corporate Identity - Packaging Single
Country / Region
Portugal