2018
Brooks England #OnTheRivet
Entrant
This Here
Category
Strategic Programs - Product Launch
Client's Name
Brooks England
Country / Region
United Kingdom
Gallery
About The Entry
The C13 saddle was Brooks England's re-entry into the pro cycling world, but after 75 years, they had lost their reputation amongst the pros.
No serious cyclists would listen to Brooks talking about competition saddles, but we needed to find a way to gain a huge splash for a truly deserving, innovative, and beautiful product. One, which for the first time in the modern era would put pro cyclists both metaphorically and physiclaly back on the rivet.
So, our strategy was to stay silent.
Featured Media
Credits
Entrant
Still Life Creative
Category
Audio - Radio AD
Country / Region
Australia
Entrant
7ate9 Entertainment
Category
Video - Nonprofit
Country / Region
United States
Entrant
Pureblink
Category
Video - Property / Developer (NEW)
Country / Region
Canada
Entrant
Tronvig Group, Inc.
Category
Outdoor Advertising - Outdoor Campaign
Country / Region
United States