United Kingdom

2018

Desigual Global Influencer Programme

Entrant Company

This Here

Category

STRATEGIC PROGRAMS

Client's Name

Desigual

Sub-Category

Other Strategic Programs

In late 2016 Desigual saw a familiar story in the results of their brand health research: they had huge awareness across Europe, but their reputation amongst key target audiences was consistently very poor. With dangerous waters ahead they urgently needed to inspire a perception shift and knew these influential targets were going to need a lot of convincing to re-evaluate their brand.

Credits

Laura Terré
Jemima Garthwaite
David Skinner
Soledad Amado
George Miller
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WinWin Save (Fatcat Financial)

Entrant Company

AD60 Agency LLC

Sub Category

Finance

2018
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Entrant Company

Rogers & Cowan

Sub Category

Digital Marketing Campaign

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G&E Studio

Entrant Company

EDI Media Inc. G&E Studio

Sub Category

Radio Program

2018
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Entrant Company

Omdesign

Sub Category

Corporate