2018
Desigual Global Influencer Programme
Entrant Company
This Here
Category
Strategic Programs - Other Strategic Programs
Client's Name
Desigual
Country / Region
United Kingdom
In late 2016 Desigual saw a familiar story in the results of their brand health research: they had huge awareness across Europe, but their reputation amongst key target audiences was consistently very poor. With dangerous waters ahead they urgently needed to inspire a perception shift and knew these influential targets were going to need a lot of convincing to re-evaluate their brand.
Credits
Entrant Company
helium creative
Category
Strategic Programs - Brand Strategy Campaign
Country / Region
United States
Entrant Company
Part IV
Category
Social Media - Social Media Campaign
Country / Region
United States
Entrant Company
helium creative
Category
Strategic Programs - Brand Strategy Campaign
Country / Region
United States
Entrant Company
Agência Um
Category
Video - School / Universities (NEW)
Country / Region
Brazil