Cartoon/Laundry/Tempura

Research shows that most people wait 7 years before acknowledging their hearing loss. That’s because people especially Chinese feel ashamed or embarrassed to talk about their hearing problems. Connect Hearing uses this magazine ad campaign to demonstrate that hearing loss can cause misunderstanding and affect relationships, using scenario and situation that are easily resonate by the Chinese target audience. Connect Hearing wants to encourage people to seek help early and wear proper hearing aids.