Canada

2018

Cartoon/Laundry/Tempura

Entrant Company

Captus Advertising Ltd

Category

ADVERTISING

Client's Name

Connect Hearing

Sub-Category

Magazine AD Campaign

Research shows that most people wait 7 years before acknowledging their hearing loss. That’s because people especially Chinese feel ashamed or embarrassed to talk about their hearing problems. Connect Hearing uses this magazine ad campaign to demonstrate that hearing loss can cause misunderstanding and affect relationships, using scenario and situation that are easily resonate by the Chinese target audience. Connect Hearing wants to encourage people to seek help early and wear proper hearing aids.

Credits

George Kan
Jacky Phua
Selina Lim
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Sub Category

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Sub Category

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Entrant Company

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Sub Category

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Entrant Company

Visual Creatives

Sub Category

Logo