Portugal

2018

Pomares wines

Entrant Company

Omdesign

Category

CORPORATE IDENTITY (NEW)

Client's Name

Quinta Nova de Nossa Senhora do Carmo

Sub-Category

Packaging Single

The Portuguese agency of design and advertising was responsible for the creation of the new look of Pomares, a wine brand from Quinta Nova de Nossa Senhora do Carmo, a wine producer with more than 250 years of history. "Pomares" now reveals a more clear balance and harmony between the different components that integrate its new labeling graphic composition, that also highlights the illustrations of the Quinta Nova de Nossa Senhora do Carmo emblematic orchards, which is constituted by two elements. The Quinta Nova de Nossa Senhora do Carmo umbrella is kept at the bottom of the label, with a new schist grey color, reporting to a characteristic feature of this wine region recognized as the oldest in the world. The three wines that compose the Pomares range "two whites and one red" are now presented in pastel tones, representing the profile of each wine. With this renewal, Pomares, a brand known by their high-quality gastronomic wines, wants to bring the millennial generation closer and to meet the expectations of this generation of consumers that enjoy new experiences and flavors.

Credits

Diogo Gama Rocha
More Rose Gold Winners
2018
United States

Entrant Company

Dave Cutler Design

Sub Category

Technology / Science

2018
United Kingdom

Entrant Company

ifour

Sub Category

Integrated Marketing Campaign

2018
Canada

Entrant Company

Mad Hatter Marketing

Sub Category

Corporate

2018
United States

Entrant Company

Linchpin

Sub Category

Business to Business