United States

2018

Random Acts of Health

Entrant Company

Redbird

Category

SOCIAL MEDIA

Client's Name

Kaiser Permanente

Sub-Category

Social Video

PW: kp Redbird conceptualized, launched, and developed the “Random Acts of Health” campaign for Kaiser Permanente. Random Acts of Health Moments are vignettes illustrating UGC-style ways to incorporate healthy moments into the everyday. They are orchestrated to spur inspirational social prompts, which in turn support the gathering of user generated ideas and content. Random Acts of Health hooked consumers into an end-to-end, broad and deep campaign – an umbrella concept connected to calendar-driven calls to action, real-life challenges, and celebrations of health. This year’s series focused on topics connected to mental health and wellness, and showed how friends and loved ones can recognize and assist those who may be suffering.

Credits

Jenna Briand
Elizabeth Ai
Eric Media
Kendall Pilgrim
Kirsten Withrow
More Rose Gold Winners
2018
United States

Entrant Company

NPB Entertainment Group

Sub Category

Company Branding

2018
United States

Entrant Company

CraneMorley

Sub Category

E-Learning

2018
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Spiegelworld

Entrant Company

Leroy & Rose

Sub Category

Advertising Campaign

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DonorDrive

Entrant Company

DonorDrive

Sub Category

Self-Promotion