Random Acts of Health

PW: kp
Redbird conceptualized, launched, and developed the “Random Acts of Health” campaign for Kaiser Permanente. Random Acts of Health Moments are vignettes illustrating UGC-style ways to incorporate healthy moments into the everyday. They are orchestrated to spur inspirational social prompts, which in turn support the gathering of user generated ideas and content. Random Acts of Health hooked consumers into an end-to-end, broad and deep campaign – an umbrella concept connected to calendar-driven calls to action, real-life challenges, and celebrations of health. This year’s series focused on topics connected to mental health and wellness, and showed how friends and loved ones can recognize and assist those who may be suffering.