2018
Entrant Company
Category
Client's Name
Country / Region
PW: kp
Redbird conceptualized, launched, and developed the “Random Acts of Health” campaign for Kaiser Permanente. Random Acts of Health Moments are vignettes illustrating UGC-style ways to incorporate healthy moments into the everyday. They are orchestrated to spur inspirational social prompts, which in turn support the gathering of user generated ideas and content. Random Acts of Health hooked consumers into an end-to-end, broad and deep campaign – an umbrella concept connected to calendar-driven calls to action, real-life challenges, and celebrations of health. This year’s series focused on topics connected to mental health and wellness, and showed how friends and loved ones can recognize and assist those who may be suffering.
Credits
Entrant Company
Studio Simpatico
Category
Website - Self-Promotion
Country / Region
United States
Entrant Company
FG Branddesign
Category
Integrated Marketing - Company Branding
Country / Region
Germany
Entrant Company
ADTRAN
Category
Corporate Social Responsibility - Pro Bono (Free)
Country / Region
United States
Entrant Company
York and Chapel
Category
Corporate Identity - Packaging Single
Country / Region
United States