2018

PH 5

Entrant

Frame.dk

Category

Video - Motion Graphics

Client's Name

Louis Poulsen

Country / Region

Denmark

Gallery

MUSE Creative Awards Winner – PH 5 by Frame.dk (Image 1)

MUSE Creative Awards Winner – PH 5 by Frame.dk (Image 2)

MUSE Creative Awards Winner – PH 5 by Frame.dk (Image 3)

MUSE Creative Awards Winner – PH 5 by Frame.dk (Image 4)

About The Entry

The spot should in a playful way express the subtle transformation from large to small, through an abstract, colorful and aesthetic exploration of the individual lamp parts being drawn together, searching for a balanced composition. The pieces finally find their perfect fit, by settling in the complete constellation of the PH 5 lamp.
With this spot we should also demonstrate to younger generations that the PH 5 is still cool and contemporary and not just for their parents living room - an iconic lamp, fit for every living space.