2018
Entrant Company
Category
Client's Name
Country / Region
The spot should in a playful way express the subtle transformation from large to small, through an abstract, colorful and aesthetic exploration of the individual lamp parts being drawn together, searching for a balanced composition. The pieces finally find their perfect fit, by settling in the complete constellation of the PH 5 lamp.
With this spot we should also demonstrate to younger generations that the PH 5 is still cool and contemporary and not just for their parents living room - an iconic lamp, fit for every living space.
Credits
Entrant Company
PSYOP
Category
Video - TV Ad
Country / Region
United States
Entrant Company
Connected
Category
Strategic Programs - Product Launch
Country / Region
Denmark
Entrant Company
Bluemango communications Pte Ltd
Category
Video - Art & Design
Country / Region
Singapore
Entrant Company
TBM
Category
Video - Event
Country / Region
Denmark