A brave, bold new direction and concept to articulate the Love Mondays branding - in a way that both complements and strengthens the reed.co.uk brand and can be used across a range of offline and online media. It should work as an animated motif or a static element which works to complement our brand in traditional media. The new campaign will be a relaunch, a renewal and a reinvigoration of the ‘Love Mondays’ tag. It’s essential that the asset is contemporary and immediately understood. In time, this visual mnemonic should be instantly associated with the reed.co.uk brand.
IKM Visual Solutions