Reed.co.uk - 'Love Mondays' mnemonic

A brave, bold new direction and concept to articulate the Love Mondays branding - in a way that both complements and strengthens the reed.co.uk brand and can be used across a range of offline and online media. It should work as an animated motif or a static element which works to complement our brand in traditional media. The new campaign will be a relaunch, a renewal and a reinvigoration of the ‘Love Mondays’ tag. It’s essential that the asset is contemporary and immediately understood. In time, this visual mnemonic should be instantly associated with the reed.co.uk brand.