MUSE Gold

2018

Fashionette Corporate Design

Entrant Company

arndtteunissen GmbH

Category

Integrated Marketing - Company Branding

Client's Name

Fashionette GmbH

Country / Region

Germany

fashionette is distinguished by its diverse range of high-quality handbags as well as a comprehensive consulting service. A new corporate design appropriately reflects the
fundamental values of the online shop and skillfully sets it apart from its competitors.

With a relaunch of the corporate image, fashionette wants to do justice to its aspiring success and successfully differentiate itself from its competitors.
Thanks to the targeted positioning of the brand, the online shop is regarded as the "Number One" for designer handbags: high-quality, stylish and extremely reliable.

The demand on the new corporate design is to reflect the quality of the products and thus also the expertise of fashionette. For the predominantly female target group,
the focus is on a friendly approach and a feminine look that conveys stylistic confidence and self-esteem. The implementation on business media, packaging, online shop,
etc. ultimately makes shopping at fashionette a unique experience.

Credits

Benjamin Arndt
Justine Siupka-Organek
Evelyn Brugger-Erol
Christina Tautz
Marcel Schindler
More Gold Winners
Website
2018
MUSE Advertising Awards - Empire Communities
Empire Communities

Entrant Company

Pureblink

Category

Website - Real Estate

Country / Region

Canada

Corporate Identity
2018
MUSE Advertising Awards - Pangea Organics Essential Oils

Entrant Company

Pangea Organics

Category

Corporate Identity - Packaging Series

Country / Region

United States

Website
2018
MUSE Advertising Awards - Grand Central Terminal
Grand Central Terminal/JLL

Entrant Company

Digital Natives Group

Category

Website - Aesthetics

Country / Region

United States

Outdoor Advertising
2018
MUSE Advertising Awards - Eggs Up Grill Spatula
Eggs Up Grill

Entrant Company

LHWH Advertising & PR

Category

Outdoor Advertising - Billboard

Country / Region

United States