Germany

2018

Fashionette Corporate Design

Entrant Company

arndtteunissen GmbH

Category

INTEGRATED MARKETING

Client's Name

Fashionette GmbH

Sub-Category

Company Branding

fashionette is distinguished by its diverse range of high-quality handbags as well as a comprehensive consulting service. A new corporate design appropriately reflects the fundamental values of the online shop and skillfully sets it apart from its competitors. With a relaunch of the corporate image, fashionette wants to do justice to its aspiring success and successfully differentiate itself from its competitors. Thanks to the targeted positioning of the brand, the online shop is regarded as the "Number One" for designer handbags: high-quality, stylish and extremely reliable. The demand on the new corporate design is to reflect the quality of the products and thus also the expertise of fashionette. For the predominantly female target group, the focus is on a friendly approach and a feminine look that conveys stylistic confidence and self-esteem. The implementation on business media, packaging, online shop, etc. ultimately makes shopping at fashionette a unique experience.

Credits

Benjamin Arndt
Justine Siupka-Organek
Evelyn Brugger-Erol
Christina Tautz
Marcel Schindler
More Gold Winners
2018
United States
NewsTalk 1590 KVTA

Entrant Company

Every Now and Then Theatre

Sub Category

Radio Program

2018
Canada
Sugar Suite Cakes & Confections

Entrant Company

Avid Creative

Sub Category

Logo

2018
United States
Roadside Attractions

Entrant Company

Leroy & Rose

Sub Category

Poster Single

2018
United States
Aptrinsic

Entrant Company

WHM

Sub Category

Logo