MUSE Gold

2018

Fashionette Corporate Design

Entrant Company

arndtteunissen GmbH

Category

Integrated Marketing - Company Branding

Client's Name

Fashionette GmbH

Country / Region

Germany

fashionette is distinguished by its diverse range of high-quality handbags as well as a comprehensive consulting service. A new corporate design appropriately reflects the
fundamental values of the online shop and skillfully sets it apart from its competitors.

With a relaunch of the corporate image, fashionette wants to do justice to its aspiring success and successfully differentiate itself from its competitors.
Thanks to the targeted positioning of the brand, the online shop is regarded as the "Number One" for designer handbags: high-quality, stylish and extremely reliable.

The demand on the new corporate design is to reflect the quality of the products and thus also the expertise of fashionette. For the predominantly female target group,
the focus is on a friendly approach and a feminine look that conveys stylistic confidence and self-esteem. The implementation on business media, packaging, online shop,
etc. ultimately makes shopping at fashionette a unique experience.

Credits

Benjamin Arndt
Justine Siupka-Organek
Evelyn Brugger-Erol
Christina Tautz
Marcel Schindler
More Gold Winners
Photography
2018
2018 MUSE Creative Awards Winner - Eatalian Express
Eatalian Express

Entrant Company

Nokua Design

Category

Photography - Food & Beverage

Country / Region

Malaysia

Video
2018
2018 MUSE Creative Awards Winner - AVISTA OIL Hyperlapse
AVISTA OIL Deutschland GmbH

Entrant Company

by Kuchel

Category

Video - Green / Eco-Friendly

Country / Region

Germany

Publication
2018
2018 MUSE Creative Awards Winner - Lamont-Doherty Earth Observatory 2017 Annual Report
Lamont-Doherty Earth Observatory

Entrant Company

Visual Fuel Design

Category

Publication - Annual Report

Country / Region

United States

Website
2018
2018 MUSE Creative Awards Winner - Ackerman Security
Ackerman Security

Entrant Company

DynamiX

Category

Website - Consumer Product / Services

Country / Region

United States