The Tiger Athletic Foundation Website Redesign

The Tiger Athletic Foundation is the primary fundraising engine behind Louisiana State University Athletics, contributing to student scholarships, infrastructure development and enhancement, and to the overall growth of LSU's athletic program. By dramatically simplifying the online donation process and making it more custom and more accessible to a wider demographic of donors, our design is set to have a profound impact on LSU's athletic department and the lives of its student athletes.

The new mobile-first website will benefit donors, the TAF organization at large, and the LSU student athletes it supports in a number of ways, including:

- A modern, fresh design to continue to engage TAF's legacy donors and attract a new generation of donors, including current students and recent grads
- A simplified donation process that can take as little as 30 seconds, encouraging more donations that will directly benefit student athletes
- Revamped and reorganized content to communicate to donors and potential donors how their donations will impact LSU athletics and student athletes