2018

Advance Care Planning

Entrant Company

Creativa Videos

Category

Video - Health & Fitness

Client's Name

Austin Health

Country / Region

Australia

Austin Health, a major Melbourne (Australia) hospital, needed an awareness campaign. We created a video campaign (this is one of 3) for consciousness about the need for elderly people to plan ahead for the situation where they may need help to care for themselves. Our approach was to create characters representing family members and careers so everybody could feel identify with them and be mindful of the need.