Origami Logic Brand Identity

Origami Logic is a marketing analytics company that helps brands and agencies master their marketing performance by providing the most timely and accurate way to collect, explore, understand, and optimize marketing results. We created an elevated brand system design and messaging that would resonate with their target audience of savvy marketers and stand out in the crowded MarTech space.
Origami Logic takes the traditionally subjective, creativity-driven realm of marketing and applies hard data to help guide understanding and decision-making, for greater impact. We wanted to apply a similar blend of Artistry and Science to the Origami Logic brand, combining attributes from both realms – the same way the art of origami uses precise folding and geometry to create beautiful art. The body of work includes a strategic brand platform and messaging, logo, visual system and brand guideline, website design and development, motion graphics, product animations, business cards, collateral templates, iconography, and illustration.