2018
The Banner Ad That Can See What You See
Entrant Company
MRM//McCann Stockholm
Category
Advertising - Online AD (Single)
Client's Name
Vattenfall
Country / Region
Sweden
The Banner Ad That Can See What You See can adapt its message to millions and millions of different images in real-time. It can even adapt to the thousands of new images that are posted on Sweden’s biggest and most popular real-estate site Hemnet, each and every day. By combining image recognition with user data this project stretches the possibilities of contextual relevance of today and shows the next next era of banner advertising.
Entrant Company
Lisa Gorham Creative
Category
Marketing Branding & Promotional - Illustration
Country / Region
United States
Entrant Company
Cake & Arrow
Category
Content Marketing - Ebook
Country / Region
United States
Entrant Company
LHWH Advertising & PR
Category
Social Media - Social Video
Country / Region
United States
Entrant Company
M81 Creative
Category
Corporate Identity - Corporate Identity Guide
Country / Region
Canada