2018
The Banner Ad That Can See What You See
Entrant Company
MRM//McCann Stockholm
Category
Advertising - Online AD (Single)
Client's Name
Vattenfall
Country / Region
Sweden
The Banner Ad That Can See What You See can adapt its message to millions and millions of different images in real-time. It can even adapt to the thousands of new images that are posted on Sweden’s biggest and most popular real-estate site Hemnet, each and every day. By combining image recognition with user data this project stretches the possibilities of contextual relevance of today and shows the next next era of banner advertising.
Entrant Company
Passport Resorts, LLC
Category
Integrated Marketing - Integrated Marketing Campaign
Country / Region
United States
Entrant Company
Zoo Group
Category
Integrated Marketing - Integrated Marketing Campaign
Country / Region
Australia
Entrant Company
Upp B2B
Category
Integrated Marketing - Company Branding
Country / Region
United Kingdom
Entrant Company
Epsilon Agency
Category
Video - Nonprofit
Country / Region
United States