2018
The Banner Ad That Can See What You See
Entrant Company
MRM//McCann Stockholm
Category
Advertising - Online AD (Single)
Client's Name
Vattenfall
Country / Region
Sweden
The Banner Ad That Can See What You See can adapt its message to millions and millions of different images in real-time. It can even adapt to the thousands of new images that are posted on Sweden’s biggest and most popular real-estate site Hemnet, each and every day. By combining image recognition with user data this project stretches the possibilities of contextual relevance of today and shows the next next era of banner advertising.
Entrant Company
AVANCE München GmbH
Category
Corporate Social Responsibility - Pro Bono (Free)
Country / Region
Germany
Entrant Company
IKM Visual Solutions
Category
Video - Animation
Country / Region
United Kingdom
Entrant Company
Hookson
Category
Video - Banking
Country / Region
United Kingdom
Entrant Company
Top Draw Inc
Category
Marketing Branding & Promotional - Poster Single
Country / Region
Canada