United States

2018

LiftMaster Automatic Garage Door Lock

Entrant Company

Upshot

Category

STRATEGIC PROGRAMS

Client's Name

LiftMaster

Sub-Category

Product Launch

The new Automatic Garage Door Lock from LiftMaster makes garages more secure. It’s like a front door deadbolt, but for your garage. Making it virtually impenetrable. Research showed that hearing a lock click makes people feel safe and secure. So, the launch campaign started with a television spot that took that sound of safety—deadbolts, bike helmets, seatbelts—to showcase how the LiftMaster Automatic Garage Door Lock works. Then an integrated campaign—with print, digital and traditional and internet radio—helped spread the word. Social posts and video reminded people there’s one more step they can take to give them peace of mind. And it’s the LiftMaster Automatic Garage Door Lock.

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