2018
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About The Entry
Knowing the hot sauce market is an extremely crowded and a continually growing segment we knew they needed a logo and overall brand identity that cut through this saturated space.
Much like in a laboratory they experimented, tested and revised their product until they crafted perfectly balanced sauces. To us, this approach was like a scientist creating the perfect formula in a laboratory.
With that thought, we developed a brand identity that revolved around science and created the company tagline “The Science of Sauce”. The logo design was inspired by the periodic table. To us, the elements on the table were analogous to the ingredients found in the bottle.
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TUNGFANG DESIGN UNIVERSITY - DESIGN CENTER
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Integrated Marketing - Nonprofit
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Taiwan
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Watermark Marketing Management
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Advertising - Direct Mail
Country / Region
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Category
Video - Health & Fitness
Country / Region
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Art-Work Agency
Category
Marketing Branding & Promotional - Calendar
Country / Region
Australia