2018
Entrant Company
Category
Client's Name
Country / Region
Knowing the hot sauce market is an extremely crowded and a continually growing segment we knew they needed a logo and overall brand identity that cut through this saturated space.
Much like in a laboratory they experimented, tested and revised their product until they crafted perfectly balanced sauces. To us, this approach was like a scientist creating the perfect formula in a laboratory.
With that thought, we developed a brand identity that revolved around science and created the company tagline “The Science of Sauce”. The logo design was inspired by the periodic table. To us, the elements on the table were analogous to the ingredients found in the bottle.
Credits
Entrant Company
Labcyte Inc.
Category
Website - Biotechnology
Country / Region
United States
Entrant Company
Top Draw Inc
Category
Advertising - Online AD Campaign
Country / Region
Canada
Entrant Company
SoFeng Design Studio
Category
Marketing Branding & Promotional - Poster Single
Country / Region
China
Entrant Company
LHWH Advertising & PR
Category
Outdoor Advertising - Billboard
Country / Region
United States