2018
Entrant Company
Category
Client's Name
Country / Region
Knowing the hot sauce market is an extremely crowded and a continually growing segment we knew they needed a logo and overall brand identity that cut through this saturated space.
Much like in a laboratory they experimented, tested and revised their product until they crafted perfectly balanced sauces. To us, this approach was like a scientist creating the perfect formula in a laboratory.
With that thought, we developed a brand identity that revolved around science and created the company tagline “The Science of Sauce”. The logo design was inspired by the periodic table. To us, the elements on the table were analogous to the ingredients found in the bottle.
Credits
Entrant Company
Upshot
Category
Video - TV Ad
Country / Region
United States
Entrant Company
Grafika Designs
Category
Website - E-Commerce
Country / Region
Canada
Entrant Company
TUNGFANG DESIGN UNIVERSITY - DESIGN CENTER
Category
Integrated Marketing - Nonprofit
Country / Region
Taiwan
Entrant Company
Urban Initiatives
Category
Corporate Social Responsibility - Pro Bono (Free)
Country / Region
United States