MUSE Gold

2018

Less For The Bank - More For You

Entrant Company

Saxo Bank

Category

Video - TV Ad Campaign

Client's Name

Saxo Bank

Country / Region

Denmark

Today, most banks take a large cut of every investment made by both professional and recreational investors. The ‘cut’ has become an institutionalized part of the game, and because every financial institution has an interest in keeping it this way, investors must keep paying. But: imagine if the same thing happened in other everyday situations. Perhaps that would make investors think twice about what investment partner to choose.

Credits

Kristian Arbs
Jesper Toldam
Niels-Henrik Bach
Marie Gottlob Fisker
Kasper Sierslev
Mads Marstrand
Jesper Skoubølling
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