2018
Entrant Company
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Client's Name
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For Christmas 2017 we wanted to take Australian Geographic out of this world! Conceptually we focussed on the great range of products they have – new technologies and fantastic gifts. What would Christmas be like in the future with technology progressing as it is? Christmas trees beamed down from above? Decorating robots? Teleporting presents? Whatever it looks like we know Australian Geographic will be making it happen.
The campaign covered various digital components including 3 sets of EDMs, in-store promotional material, and a variety of web assets. These were all created to compliment the 24 page consumer catalogue, designed to reflect Christmas and a cheeky sense of fun; Anki Cozmo, a must-have gift in 2017, brings the Christmas spirit on every spread in his own irreverent style…
The result has been a cohesive campaign with great consumer engagement. Catalogues have been flying off the shelves in store, and the feedback has been hugely positive.
Credits
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Rocky Mountain University of Health Professions
Category
Social Media - Blog
Country / Region
United States
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Legendary Q Brands
Category
Marketing Branding & Promotional - Menu
Country / Region
United States
Entrant Company
Firesite Films
Category
Video - Restaurant
Country / Region
United States
Entrant Company
Leroy & Rose
Category
Integrated Marketing - Integrated Marketing Campaign
Country / Region
United States