Australia

2018

Australian Geographic Christmas

Entrant Company

Point Creative Agency

Category

INTEGRATED MARKETING

Client's Name

Australian Geographic

Sub-Category

Integrated Marketing Campaign

For Christmas 2017 we wanted to take Australian Geographic out of this world! Conceptually we focussed on the great range of products they have – new technologies and fantastic gifts. What would Christmas be like in the future with technology progressing as it is? Christmas trees beamed down from above? Decorating robots? Teleporting presents? Whatever it looks like we know Australian Geographic will be making it happen. The campaign covered various digital components including 3 sets of EDMs, in-store promotional material, and a variety of web assets. These were all created to compliment the 24 page consumer catalogue, designed to reflect Christmas and a cheeky sense of fun; Anki Cozmo, a must-have gift in 2017, brings the Christmas spirit on every spread in his own irreverent style… The result has been a cohesive campaign with great consumer engagement. Catalogues have been flying off the shelves in store, and the feedback has been hugely positive.

Credits

Kylie Shaw
Tim Hill
More Rose Gold Winners
2018
United States
California Colleges Guidance Initiative (CCGI)

Entrant Company

Creative27

Sub Category

Education

2018
United States
RGS Energy

Entrant Company

Mobomo

Sub Category

Utilities

2018
United States

Entrant Company

Absolute Marketing Solutions

Sub Category

Nonprofit

2018
United States
Officeworks

Entrant Company

Stratabeat, Inc.

Sub Category

Business to Business