2018
Entrant Company
Category
Client's Name
Country / Region
Overdrive was tasked by Pure Home Couture to redesign their complete suite of home products. Special consideration was given to evoking the french home luxury essence of the brand -- symbolized by Marie Antoinette. The golden bee: a symbol of family, community, industry and personal power. Further request was towards minimizing the number of labels that would need to be printed. With 32 different fragrances and over 10 different product types this was essential. The larger part of the label consists of: a die cut, 4 colour, digitally printed, adhesive backed base label with an image of Marie Antoinette and the Pure Home Couture name in a custom designed, historically inspired script. The golden strip is a die-cut, embossed, foil stamped, wet strength, offset printed, adhesive backed wrap (much like a cigar wrap) displaying the Apothecary name and fragrance.
Credits
Entrant Company
Babendure Wheat Creative
Category
Advertising - Trade Show / Exhibit
Country / Region
United States
Entrant Company
Multipleoutlet Productions
Category
Video - Nonprofit
Country / Region
United States
Entrant Company
Web Shop Manager
Category
Website - Automotive
Country / Region
United States
Entrant Company
Leroy & Rose
Category
Integrated Marketing - Integrated Marketing Campaign
Country / Region
United States