MUSE Rose Gold

2018

Apothecary Product Line Redesign

Entrant Company

Overdrive Design Limited

Category

Corporate Identity - Packaging Series

Client's Name

Pure Home Couture

Country / Region

Canada

Overdrive was tasked by Pure Home Couture to redesign their complete suite of home products. Special consideration was given to evoking the french home luxury essence of the brand -- symbolized by Marie Antoinette. The golden bee: a symbol of family, community, industry and personal power. Further request was towards minimizing the number of labels that would need to be printed. With 32 different fragrances and over 10 different product types this was essential. The larger part of the label consists of: a die cut, 4 colour, digitally printed, adhesive backed base label with an image of Marie Antoinette and the Pure Home Couture name in a custom designed, historically inspired script. The golden strip is a die-cut, embossed, foil stamped, wet strength, offset printed, adhesive backed wrap (much like a cigar wrap) displaying the Apothecary name and fragrance.

Credits

James Wilson
James Wilson
Rob Krete
More Rose Gold Winners
Advertising
2018
MUSE Advertising Awards - Texas Children's Hospital -- The Woodlands Donor Wall

Entrant Company

Babendure Wheat Creative

Category

Advertising - Trade Show / Exhibit

Country / Region

United States

Marketing & Promotional
2018
MUSE Advertising Awards - Steel Magnolias Theatre Poster
Seton Hall University

Entrant Company

Christine Krus

Category

Marketing Branding & Promotional - Poster Single

Country / Region

United States

Advertising
2018
MUSE Advertising Awards - Cartoon/Laundry/Tempura
Connect Hearing

Entrant Company

Captus Advertising Ltd

Category

Advertising - Magazine AD Campaign

Country / Region

Canada

Website
2018
MUSE Advertising Awards - Maine.gov, Maine's Official State Website

Entrant Company

InforME

Category

Website - Government

Country / Region

United States