2018
Entrant Company
Category
Client's Name
Country / Region
Overdrive was tasked by Pure Home Couture to redesign their complete suite of home products. Special consideration was given to evoking the french home luxury essence of the brand -- symbolized by Marie Antoinette. The golden bee: a symbol of family, community, industry and personal power. Further request was towards minimizing the number of labels that would need to be printed. With 32 different fragrances and over 10 different product types this was essential. The larger part of the label consists of: a die cut, 4 colour, digitally printed, adhesive backed base label with an image of Marie Antoinette and the Pure Home Couture name in a custom designed, historically inspired script. The golden strip is a die-cut, embossed, foil stamped, wet strength, offset printed, adhesive backed wrap (much like a cigar wrap) displaying the Apothecary name and fragrance.
Credits
Entrant Company
Weblinx, Inc.
Category
Website - Government
Country / Region
United States
Entrant Company
Magnetic Creative
Category
Corporate Identity - Logo
Country / Region
United States
Entrant Company
The Dark Horse Group
Category
Video - Health & Fitness
Country / Region
United States
Entrant Company
Connected
Category
Integrated Marketing - Event & Promotional
Country / Region
Denmark