2018
Entrant Company
Category
Client's Name
Country / Region
Startup biotech company, Orig3n, desired premium packaging to launch their direct-to-consumer DNA tests. With the challenge of high-cost production for small runs, WHM designed a single rigid box with foil branding treatment that could be used across all DNA test SKUs. Inside box sits a riser that holds a sample-collection swab and instructions, with return envelope hidden beneath it. WHM then designed a custom sleeve for each DNA test and printed in small runs digitally. This enabled Orig3n to update the design of sleeves and add products as needed without significant expense because all leveraged the same rigid box.
Orig3n has credited the design of their packaging in attracting additional investors and online retailer, Amazon, who selected the brand to receive prominent marketing opportunities (i.e. Amazon’s Deal of the Day) on their platform.
Credits
Entrant Company
Redbird
Category
Video - Green / Eco-Friendly
Country / Region
United States
Entrant Company
Nokua Design Sdn Bhd
Category
Corporate Identity - Packaging Single
Country / Region
United States
Entrant Company
East Coast Loyalty
Category
Website - Personal Web Site / Blog
Country / Region
United States
Entrant Company
Arin Fishkin Graphic Design
Category
Corporate Identity - Logo
Country / Region
United States