United States

2018

Be a Giver, Raise a Tito's

Entrant Company

Tito's Handmade Vodka

Category

INTEGRATED MARKETING

Client's Name

Tito's Handmade Vodka

Sub-Category

Nonprofit

For the 2017 holiday season, Tito’s Handmade Vodka launched the Be a Giver, Raise a Tito’s holiday campaign to raise funds for two of its longtime philanthropic partners, ASPCA and Operation Homefront. Along with giving charitable contributions on behalf of participating consumers, Tito’s also offered fans the opportunity to win festive holiday apparel, helping drive engagement. In order to drive awareness and participation in this program, Tito’s created a short-form trade marketing video and shared it on www.titosvodka.com and its social platforms. Thanks to the hard work the Tito’s team put in and the awareness the video brought, the campaign ended up raising $133,867 with Tito’s matching $100,000.

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