MUSE Gold

2016

The Sky's The Limit!

Entrant Company

Paige Erlich Productions

Category

Video - Nonprofit

Client's Name

Paige Erlich Productions

Country / Region

United States

Sky Foundation, Inc. was looking for a way to rethink pancreas cancer awareness and reach a larger audience. Hearts were heavy from hearing the stories about one of the most somber topics you can imagine and made them feel hopeless. Humor had never been attempted for fear of appearing insensitive to victims and their families, but this comedic take is as entertaining as it is educational and was a huge hit with the 500 guests at their annual fundraising luncheon, who have been enthusiastically sharing it since!

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