MUSE Gold

2016

It's My Right Logo

Entrant Company

Nirupama Francis

Category

Corporate Social Responsibility - Cause-Related / Sponsorship

Client's Name

Nirupama Francis

Country / Region

India

The brief was to design the identity for a newly started NGO called It's My Right. The NGO aimed to bring basic necessities of food and education to the impoverised children living in the slums of Jalandhar, Punjab, India. While the visual element was fairly direct, the growing plant was used to symbolise the hope and promise of nurturing and nourishing a young life. *This NGO does not function anymore.*

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