Germany

2019

Reduced and concise brand design

Entrant Company

CRENEO

Category

Corporate Identity

Client's Name

Dominic Quambusch Photography & Film

Sub-Category

Brand Identity

For the photographer and videographer Dominic Quambusch we were commissioned to develop a new brand design. The task was to develop a reduced and concise appearance that would not distract from the customer?s work due to its reduction but would also support its strong characteristics. As a solution we chose a monogram for the logo from the initial letters of his first and last name ?DQ?. The design of the letters is simplified and constructed and at the same time quotes camera keys. The entire corporate design captivates with a reduced design that directs the clear focus on the photographer?s work. The monogram is flanked by the word mark ?DOMINIC QUAMBUSCH FOTOGRAFIE UND FILM?. Both the monogram and the word mark act flexibly in their arrangement on the respective visible surfaces. Small rectangles symbolising the abstract architecture or quoting the constructivism of the segment break through the grid of the remaining visual communication elements in their arrangement. This design principle is consistently continued on the website. Here, the client?s photographic works also detach themselves from a rigid display grid and move freely on the visible tableau. Aperture, ISO and exposure time details for individual works flank the photos and at the same time act as a typographically discreet design element.

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